Texas Auto Show at the State Fair

by Dan M | Posted on Saturday, October 7th, 2017

By David Goodspeed
Special Contributor

Fall is in the air and that means it is time for the State Fair
of Texas. Aside from the world-famous corny dogs, one of the main
attractions is the auto show, the largest of its kind on American
The first debut at this year’s show (held annually in Dallas,
Texas) is a new name…The Texas Auto Show. And at the Texas Auto
Show are more than 400 of the newest cars, trucks, and utility
vehicles on display inside and out.
As trucks are big business in the Lone Star State, manufacturers
roll out the newest pickups they have to offer, and the outdoor
display area allows visitors to get up close and personal, even drive
some of the new models.
Fair visitors in the truck display are treated to trucks on
walls, trucks swirling overhead atop oil derricks, and some can even
ride a mechanical bull.
News this year came out of the Ram, Chevrolet, Nissan, Toyota,
and Ford booths and for the first time, Continental is demonstrating
some of its new technology as it pertains to pickups.
Chevrolet kicked off its 100 Years of Chevy Trucks celebration at
the fair as it celebrates this centennial honor. Highlighting this
is a Chevy Truck Legends program and new 2018 Silverado and Colorado
Centennial Special Edition models along with a celebration on Dec. 16.
These special edition trucks will feature design elements inspired by
Chevy trucks throughout history, including Centennial Blue paint color
and heritage bowtie emblems. The centennial celebration concludes with
a party at Texas Motor Speedway Dec. 16.
In other Chevrolet news at the Texas Auto Show, the brand
announced its new lineup of Class IV and V medium-duty trucks will be
branded as Silverado 4500 and 5500, respectively. They will all be
powered by the Duramax diesel engine and will be available in regular
and crew cab models in 4×2 and 4×4.
Ram (what you should be calling all Dodge trucks by now) showed
up with its new Laramie Longhorn Southfork Edition along with its Lone
Star Silver Edition pickup in Heavy Duty form. And the new Texas Auto
Show is the first real outing for the new Ram Harvest Edition trucks.
Laramie Longhorn is the luxury line for Ram pickups and the new
Southfork Edition pays homage to the famous ranch north of Dallas best
known for a TV show. This new truck kicks luxury up a notch with new
richer leather interior along with a galvanized appearance on the
trim. Pricing for the new package will start at $51,220 on 1500
Nissan rolled out its newest Armada fullsize SUV model in
Platinum and Platinum Reserve trim levels. These will offer the most
luxury yet in the Armada lineup that was overhauled in recent years.
Nissan said the State Fair of Texas would be the perfect venue to
launch these new models given the anticipated fair attendance of more
than 2.5 million this year.
In addition to the new SUV models Nissan also brought new Titan,
Titan XD, and Frontier pickup models in the slick new Midnight Edition
packages. Features include blacked-out trim and fascias, black alloy
wheels, black step rails, body-color bumpers, and special badging.
Nissan announced consumers can also get the Midnight Edition packaging
on certain car and SUV models.
Toyota is back at the State Fair of Texas this year in the shadows
not only Big Tex but also its recently opened national headquarters.
The outdoor booth for the automaker features a live entertainment
stage and the Toyota Sports Zone will allow visitors to participate in
various sports skill challenges. On display in the Toyota area are the
new 2018 Tundra TRD Sport, Sequoia TRD Sport, and RAV4 Adventure
models, all with new styling cues and equipment.
Ford rounded out the new truck intros with its new F-Series Super
Duty Limited trucks including the top-of-the-line F-450 that can tow
more than 30,000 lbs. If you ask why truckmakers are building so many
luxury trucks they will answer you with the fact that about half of
recent truck sales were for upscale models. The new Limited models
feature custom camelback two-tone leather seats, premium stitching,
suede headliner, hand-finished dark ash wood trim, unique exterior
accents and trim, and boast the latest technology offered by Big Blue
Oval. They will all be powered by Ford s 6.7-liter Power Stroke V-8
diesel engine. That beautiful new big rig will set you back a little
with F-450 Super Duty Limited pricing starting at just over $87k.
Continental made its first State Fair of Texas appearance
demonstrating new technology designed to enhance comfort, convenience,
and peace of mind for truck owners. Its Interior division is showing
three new technologies at the show: Passive Start and Entry (PASE) for
pickups; Intelligent PASE integration of the powered tailgate; and
Innovative Trailer Module. Continental is showing how smartphones and
discrete wearables (including belt buckles) can be used to access and
start vehicles in the near future with its new PASE for Pickups
technology. They are also demonstrating how they can make powered
tailgates smarter with Intelligent PASE Integration. Innovative
Trailer Module wirelessly communicates with the vehicle via a
smartphone to control the power tongue jack and floodlights along with
providing antitheft monitoring.
Statistics show that around 75 percent of fairgoers visit the
auto show while at the State Fair of Texas so after you get your corny
dog and requisite selfy with Big Tex, head over to the Texas Auto Show
and check out what’s new this fall. More information can be found at
www.BigTex.com. “Our State Fair is a great State Fair…”


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