Speedway’s Speeding To Read Program

by Dan M | Posted on Saturday, January 25th, 2014




  • More Than 6,500 Local Elementary Students Will Have Unique Opportunity To Design Personal NASCAR Sprint Cup Series Car Paint Schemes
  • Winner’s Design To Be Recreated On Actual Die-cast And Sprint Cup Show Car That Will Be Unveiled During April’s “Speeding To Read” Awards Assembly 
FORT WORTH, Texas (Jan. 20, 2014) – The 11 local elementary schools and more than 6,500 students currently participating in Texas Motor Speedway’s “Speeding To Read” educational program are receiving a unique enticement from Spin Master’s NASCAR Authentics and its “Design A Die-cast” platform for advancing their reading skills.


NASCAR Authentics and Texas Motor Speedway have partnered to create a program in which students will design their own paint scheme for a NASCAR Sprint Cup Series car and the winner’s design will be recreated and produced on an actual die-cast and NASCAR show car. NASCAR Authentics will present the winning student with their die-cast and also unveil the Sprint Cup Series show car with that same design at the “Speeding To Read” championship awards assembly on Friday, April 4, during the Texas 500 NASCAR doubleheader weekend at Texas Motor Speedway.

“NASCAR and NASCAR Authentics have provided an incredible incentive for all the students that are meeting or exceeding their reading goals with this unique opportunity,” Texas Motor Speedway Vice President of Media Relations Mike Zizzo said. “I can’t wait to see the huge smile on that child when they see their own artwork unveiled on an actual die-cast as well as on a NASCAR Sprint Cup Series show car. If these students have the ability to draw as well as they read, we are going to have some tremendous competition among the schools.”


To be eligible to participate in the NASCAR Authentics “Design A Die-cast” program, students must meet or exceed their reading goals through Turn 3 of the “Speeding To Read” competition that concludes Feb. 3.


The following day, the “Design A Die-cast” competition will begin at all 11 schools and the students will have until Feb. 28 to produce their design on a NASCAR Sprint Cup Series car template sheet that consists of side and overhead views of the vehicle. The designs will be judged on originality as well as a neat and orderly appearance that can be transferred to a realistic paint scheme on a full-sized vehicle and authentic die-cast.


Each classroom will vote on their favorite design and then the administration at each school will select their top design for kindergarten through second-grade students and third through fifth graders to submit as their finalists. The 22 finalists (11 K-2 / 11 3-5) will be sent to Texas Motor Speedway and NASCAR to determine the overall winner. In addition to the die-cast, NASCAR and NASCAR Authentics also will be rewarding the overall individual and classroom “Speeding To Read” champions with licensed products.


“Die-cast cars have always been a favorite with fans of all ages. We’re excited to partner with Texas Motor Speedway to take the design of these popular cars to the next level with the ‘Design a Die-cast’ campaign,” said Krista DiBerardino, Spin Master chief marketing officer. “To align this campaign with Texas Motor Speedway’s ‘Speeding To Read’ program, engaging young fans to read, makes it even more rewarding and worthwhile.”


The 11 schools competing in the third year of the “Speeding To Read” program designed by Texas Motor Speedway encompass eight communities and three school districts (Northwest, Denton, Eagle Mountain-Saginaw) in the Dallas/Fort Worth Metroplex. The schools consist of E.P. Rayzor (Argyle), Kay Granger (Keller) and Samuel Beck (Trophy Club) in the Frontstretch Division; Chisholm Ridge (Fort Worth), Clara Love (Justin), J.C. Thompson (Haslet) and Prairie View (Rhome) in the Backstretch Division; and Carl E. Schluter (Haslet), Haslet, Roanoke and Sendera Ranch (Haslet) in the Pit Road Division.


At the midpoint of the “Speeding To Read” competition that concluded in early November, the schools had combined to read 340,288 books since the outset of the school year. Roanoke Elementary School currently leads the school competition with 99.2 percent of its student body meeting or exceeding their reading goals.


During the Turn 4 championship awards ceremony in April, Texas Motor Speedway will present trophies to the school, classroom and individual champions; individual and classroom division winners, and top individual readers at each school that did not earn an overall or division title.


About “Speeding To Read”: The mission of Texas Motor Speedway’s “Speeding To Read” program is to utilize motorsports, its drivers and our races to incentivize elementary school children to read more frequently and enrich their educational experience and future. “Speeding To Read” is an incentive-based, NASCAR-themed reading program created by Texas Motor Speedway to encourage elementary school students to read more frequently during the school year. The student bodies are split into two divisions – kindergarten through second grade and third through fifth grade – with individuals, classrooms and schools competing against each other to read the most books and earn the title of “Speeding To Read” champion. At each turn (or quarter), TMS crowns the top individuals and classrooms in K-2 and 3-5 as well as presents a giant, perpetual trophy to the school leading the competition at that point to display at their school until the next turn/quarter. The quarters are based off key dates in the NASCAR schedule and represent the four turns of a racetrack. Turn 1 is the start of the Chase for the Sprint Cup in mid-September; Turn 2 is TMS’ AAA Texas 500 NASCAR race week in November; Turn 3 is the start of the new season with SpeedWeeks and the Daytona 500 in February; and Turn 4 is the Texas 500 in April.


About Spin Master Ltd.: A multi-category children’s entertainment company, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2009-2010 Boy’s Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Spin Master Games™ including the popular Hedbanz™, Tech Deck™, Zoobles™ and SpyGear™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For additional information please visit: www.spinmaster.com.


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